Goodwill - Milwaukee, WI

The take-over of a former Walgreen’s drug store, gave Goodwill an opportunity to tap into the very affluent Lake Drive neighborhood, while still serving the University of Wisconsin - Milwaukee student population. This urban setting required creativity to design an effective and efficient donation experience, without compromising the operational components. This 9,000-square-foot location is extremely successful, and serves as a prototype for expansion into urban environments